Effective Date: April 4th, 2025
Birthly LLC Cookie Policy
This Cookie Policy applies to the Birthly LLC Platform (the “Site”) at mybirthly.com and mybirthly.vhx.tv. This Cookie Policy explains how and why we use cookies and similar technologies, as well as your rights to control our use of them. For more information about the information we collect, please visit our Privacy Policy at https://www.mybirthly.com/privacy-policy.
Cookies & Tracking Technologies
Cookies are small data blocks that are placed in your device when you browse websites. We use cookies and other technologies to collect information and support certain features of this Site. For example, we may use these technologies (including third-party cookies, described below) to:
Collect information about the ways visitors use this Site—which pages they visit, which links they use, and how long they stay on each page;
Determine how you interact with emails we send to you, including whether you click on any links within the email;
Support the features and functionality of this Site—for example, to save you the trouble of reentering information or to prompt the settings you established on previous visits;
Personalize your experience when you use this Site; and
Improve our marketing efforts, including through use of targeted advertising and email marketing.
Information Collection
To provide their features, cookies collect and store certain types of personal information (“Automatically Collected Information”). Automatically Collected Information includes:
Technical information, like your IP (internet protocol) address, the type of browser, device or hardware you are using, including device model, operating system version, unique device identifiers and mobile network information;
Your interactions with our Site, like how you use our Site, including the time you spend on these Site, the way you navigate through these Site and search terms you enter when using these Site;
Your interactions with the ads we serve, including through your interaction with our content presented on a third-party website or mobile application; and
The general location in which you make purchases.
Cookie Types
We use different types of cookies on our Site to perform the functions listed above. A visit to our Site could generate the following types of cookies:
“Strictly necessary” cookies, which are first party cookies that must be set to allow us to deliver the Site and provide you with specific services;
“Performance” cookies, which are first party cookies that help us collect information about how visitors use our Site and allow us to complete site analysis and improvements. Performance cookies will remain on your computer after you close your browser;
“Functionality” cookies, which allow our Site to remember your choices or preferences. These cookies enable you to move around our Site and use its features such as accessing secure areas (e.g. content for registered users) and allow us to offer you a personalized experience while using the Site. They are not used to track your browsing activity on other websites. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly;
“Analytics” cookies, which allow us to see how you use our Site in order to enhance their performance and develop them according to the preferences of our customers and visitors; and
“Third Party Cookies” which are types of cookies deployed by third parties;
Cookie Duration
Cookies stay on your device for different periods of time depending on the type of cookie that is placed.
Session Cookies. We use session cookies, which are temporary cookies that remain on your device until you leave our Site. We utilize session ID cookies and similar technologies:
to enable certain features of the Birthly Platform;
to better understand how you interact with the Site and the Birthly Platform;
to monitor usage by our users and web traffic routing on the Birthly Platform;
to track the number of entries in Birthly promotions, sweepstakes and contests; and
to identify visited areas of the Site.
Persistent Cookies. We also use persistent cookies, which remain on your device for a longer period of time to remember your preferences. We utilize persistent cookies on our Site that only Birthly can read and use, and access mobile device IDs:
to save your login information for future logins to the Site
to assist in processing items during checkout;
to hold session information; and
to track user preferences.
Third Party Cookies & Tracking Technologies
Birthly uses third party cookies and tracking technologies for various purposes, described below.
We use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Sites. To learn more about Google Analytics, click here https://www.google.com/intl/en/analytics/privacyoverview.html. Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across nonaffiliated websites and/or delivering targeted advertisements either on this Site or on other websites. If you don’t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on by clicking here https://tools.google.com/dlpage/gaoptout?hl=en.
We use Google's Doubleclick re-targeting cookie to serve personalized ads to you when you're browsing other websites and social media platforms. You can control ad personalization on Google and partner websites here: https://policies.google.com/technologies/ads?hl=en-GB&gl=uk.
Meta (Formerly Facebook)
We use the Meta Pixel on our Site as a tool to help us understand how visitors engage with our Sites and understand the actions users may take on our Sites. To learn more about the Meta Pixel, click here https://www.facebook.com/business/help/742478679120153?id=1205376682832142. Meta’s data collection is subject to the Meta Privacy Policy. Click here: https://www.facebook.com/privacy/policy/ to understand how Meta collects, uses, and discloses your data, including Personal Information.
We use Facebook Impressions to track the number of people that interact with our content on Facebook.
Vimeo
Our Site is hosted on https://vimeo.com/ott/, which may contain cookies from Vimeo.
Cookie Preferences
You have the right to decide whether to accept or reject certain cookies. U.S. residents can amend your web browser controls to accept or refuse certain cookies. To learn more, visit the help pages of your browser:
If you choose to reject cookies, you may still use our Site, though your access to some functionality and areas of our Site may be restricted. You may need to refresh your page for your settings to take effect.
For general information about cookies and your choices, please visit:
Changes to Cookie Policy
It is our policy to post any changes we make to our Cookie Policy on this page with a notice that the Cookie Policy has been updated. The date this Cookie Policy was last revised is identified as the “Effective Date” at the top of this Cookie Policy.
Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at info@mybirthly.com.